Michel Phan Michel Phan is Assistant Professor of Marketing and LVMH Chaired Professor at ESSEC Business School (Paris). Prior to joining ESSEC Business School, he taught marketing at Cornell University School of Hotel Administration (USA) and the University of Sydney (Australia). He holds a Ph.D. in Marketing from the University of New South Wales (Sydney). His teaching and research interests include services and relationship marketing. Click here to consult his Resume

Instructional Design

Cécile Chevalier: Project Manager - ESSEC Anne Vancaelemont: Project Director - ESSEC

Production

Eric Choley: Developer and Video Coordinator - ESSEC Laurent Dubois: Video Editor Gaëlle Garofalo: Graphic Designer - ESSEC Fabienne Le Moing: Cameraman Laure Menanteau: Graphic Designer We would like to thank the following persons for their generous contributions and support: Jean-Pierre Choulet, Pascal Constantin, Marc Demange, Marie-Laure Djelic, Aurélie Fannius, Sophie Magnanou, Franck Polycarpe, Alan Sitkin, Kevin Titman, Nathalie Verbrugghe.